MediaWorks, Auckland, 19 February 2015: The X Factor NZ is back with new judges, new talent and new fans! 1.3 million TV viewers tuned in to the first week of the hit series, which screened on Sunday, Monday and Tuesday nights. (5+ cume)
The X Factor NZ dominated television ratings in its first week on air. All three episodes were #1 in their timeslots in the key 18-49 and 25-54 demographics, out-rating Our First Home on TV One, and a range of programming on TV2.
Strong audience growth after the series premiere saw The X Factor NZ also win the 5+ demographic on Tuesday night.
Early indications are The X Factor NZ Season Two will inspire greater social media engagement than the first series.
The official Facebook page currently has 172,700 Facebook fans, and extremely high engagement levels, with 122,600 people currently talking about the show. A video post featuring the audition of 20 year-old Beau Monga had an organic reach of 6.9 million people, and a record 1.9 million views in just six days.
During all three episodes, #xfactornz was the #1 trending topic in New Zealand on Twitter.
Andrew Szusterman, MediaWorks Group Entertainment Content Director says: “It’s great that New Zealand has embraced The X Factor again. With Willy and Natalia joining Stan and Mel and the thousands of New Zealanders who have auditioned in front of them, we have again made a show that looks like it’s going to be the most talked about this year, much as it was in 2013.”
The X Factor NZ is a SYCO owned format co-produced by MediaWorks and FremantleMedia Australia, with support from broadcast sponsor McDonald’s, and programme partners Fruttare, 2degrees, VO5, Mazda, and SKYCITY Auckland. MediaWorks is proud to have funding support from NZ on Air.
MediaWorks is New Zealand’s largest independent broadcaster, reaching 3.8 million Kiwis through its TV, Radio and Digital platforms. The company owns and operates television channels TV3, FOUR and The Edge TV; radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Kiwi FM, LiveSPORT and RadioLIVE; a network of websites including 3news.co.nz and 3NOW, and a family of mobile and tablet apps. MediaWorks’ entertainment and news brands and people are household names, with loyal, highly engaged audiences. www.mediaworks.co.nz