Yesterday (Thursday) morning, Amazon announced the arrival of its Prime Video service for NZ customers. The announcement wasn’t a NZ-specific one, indeed the release contained the names of 200 countries in which the service is now suddenly available.
Most, including NZ, can get the service for US$2.99/month for six months, after which the price doubles – but still remains at the lower end of the SVOD offer here. The timing of the announcement isn’t great for the NZ market. What’s on TV isn’t front and centre in most people’s minds heading into summer – not that local concerns (or local production) are usually much of a thing for international providers.
The pricing of Amazon Prime Video is attractive, the offer less so. The media release does say the offer will expand to “a strong slate of Original programming not only from the US, but around the world”. The titles being promoted as part of the opening offer are almost exclusively American. They include some well-reviewed original shows (such as Goliath, pictured, top). The announcement also notes that the offer varies from country to country, although there doesn’t seem to be a way to determine what is on offer here without signing up.
The “Originals” slate does include productions from elsewhere, especially the UK, Germany and Japan, but also includes titles that seem to be acquisitions (the NZ-made Thunderbirds Are Go falls into that category).
The Amazon service joins a line-up including the free on-demand services of Maori TV, MediaWorks, Prime and TVNZ, locally-based SVOD services Lightbox (Spark), Neon (Sky) and Quickflix, and international player Netflix – plus a bunch of overseas SVOD services those competent at masking IP addresses can access.