Unity Films is a newly established commercial production company.
It brings to the market two unique points of difference; it produces television commercials, brand content and engagement videos with a focus on narrative storytelling, and reinvests profit back into the New Zealand film industry as investment financing.
Unity’s focus on narrative story telling is in response to the increasing number of brands which are looking to build brand stories and develop meaningful engagement with their audiences. Because of Unity’s connection to the film industry it has attracted directors who may not otherwise have signed to a commercial production company. They are directors who are strongly motived by the narrative journeys and the art of filmmaking.
Director Adam King, who co-founded Unity with producer Craig Gainsborough, comments, “We’re all storytellers, so we don’t just make amazing looking commercials but also have the capacity to tell compelling brand stories.”
The talented team joining Craig Gainsborough include prolific Auckland playwright and director, Thomas Sainsbury and director Aleks Sakowski who says, “Unity Films will prove to be a unique signature among the media market.”
Director and writer Roseanne Liang believes Unity’s model to be “a new and revolutionary way of working”.
Unity Films’ vision is to contribute to creating a sustainable environment for New Zealand film; financially, creatively and environmentally. This will be achieved by encouraging the advertising and film industries to work together in a symbiotic financial and creative relationship.
Craig Gainsborough speaks to this. “There is a lot potential for the advertising industry to work more closely with the film industry. The film industry is begging for financing, and the advertising industry is constantly on the hunt for fresh ideas. We’re filling the gap between them.”
Unity Films is located on Auckland’s Karangahape Road. For more information visit Unity Films.