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Attitude wins ABU Award

A New Zealand documentary celebrating disability has won the TV Perspective Award at the annual Asia-Pacific Broadcasting Union (ABU) 2014 Awards in Macau overnight.

ABU Awards

Associate Producer Tanya Black collects the award in Macau

Beating Asian broadcasting giants including Japan’s NHK, the Tokyo Broadcasting System Television and China’s CCTV, the Auckland-based digital disability content specialist The Attitude Group emerged the winner in the ABU Prizes Perspective category for its The Attitude Awards.

The win is the third documentary award for the company in just 12 months. Its latest winner, The Attitude Awards, is about the annual celebratory event established by The Attitude Group six years ago to recognise the achievements of New Zealanders living with a disability. The 2014 Attitude Awards will run at the Viaducts Event Centre in Auckland on 3 December (World Disability Day). NZ On AIr supports the televising of the awards, as it does the series of Attitude.

Attitude’s Adam Hall: Defending Champion, about the defending Paralympic Gold Medalist and para-skier, received a commendation in the ABU Prizes sports category.

Last year the company won ABU’s Special Jury Prize for a documentary about NZ’s Paralympic cycling team. This year it also took out the Asia Image Apollo Awards gong for Editing with Jimmy Wants A Job.

In addition to these international accolades, The Attitude Group has been selected from broadcasters and companies across the Asia-Pacific region to participate in the 1 Asia co-production initiative, funded by the Japanese Government.

Robyn Scott-Vincent, who founded Attitude Pictures back in 1992, is hopeful that the recognition of the high standards that have been delivered by the entire Attitude team, from the camera crew to directors and editors, will be seen as a boost for everyone involved in television production in New Zealand.

“Changing viewing patterns mean we all need to increasingly look offshore for funding and co-production partners and it is exciting to know we have that high level of respect,” Scott-Vincent says.

Attitude screens on TV One on Sunday mornings and since its inception in 2005 has showcased the lives of more than 1000 people with a disability. While its core audience is in New Zealand, the international accolades and the group’s web platform AttitudeLive.com is helping grow its offshore audience.

AttitudeLive.com was launched in September 2013 and since then has grown its audience to 160,000 users, with over half a million page views.

In 2014, The Attitude Group became the first independent production company to secure broadcast rights for both the Sochi 2014 Paralympic Winter Games and the Rio 2016 Paralympic Games. The Sochi games were streamed live to a receptive audience in New Zealand via AttitudeLive.com, almost doubling the viewing audience from the Vancouver 2010 Paralympic Winter Games.

Also at the awards, Radio NZ was nominated in the News Coverage category for its coverage of the Seddon earthquake.

The ABU Prizes TV winners were:

 

CATEGORY ORGANIZATION ENTRY TITLE
ABU PERSPECTIVE AWARDS Attitude Pictures Ltd.

New Zealand

The Attitude Awards
CHILDREN Korean Broadcasting System (KBS)

Rep. of Korea

TV Playhouse Tappity Tap
DOCUMENTARY JBA | TV Tokyo

Japan

No “Mother” Anymore
NEWS REPORTING CNN International

Hong Kong

Andrew Stevens – Typhoon Haiyan Notebook
SPORTS Japan Broadcasting Corporation (NHK)

Japan

Sumo Spirit : Storm from Egypt
DRAMA Australian Broadcasting Corporation (ABC)

Australia

Redfern Now, Babe in Arms (Series2)
ENTERTAINMENT Special Broadcasting Services, Australia (SBS)

Australia

Legally Brown
SPECIAL JURY PRIZE PT Media Televisi (METRO TV)

Indonesia

Mother Robin

TV COMMENDED ENTRIES

CATEGORY ORGANIZATION ENTRY TITLE
ABU PERSPECTIVE AWARDS Japan Broadcasting Corporation (NHK)

Japan

Blessings Amid Disaster
CHILDREN ARD | Westdeutscher Rundfunk (WR)

Germany

The Show with the Elephant – Sign Language Special
DOCUMENTARY Special Broadcasting Service Corporation (SBS)

Australia

Change My Race
NEWS REPORTING The Japan Commercial Broadcasters Association | Kansai Telecasting Corporation

Japan

The Angel’s Music: A Pianist with Down Syndrome, His Family and His Message
SPORTS Attitude Pictures Ltd

New Zealand

Adam Hall: Defending Champion
DRAMA The Japan Commercial Broadcasters Association | Fuji TV

Japan

Matrimonial Chaos
ENTERTAINMENT Tokyo Broadcasting System Television Inc. (TBS)

Japan

Matching Love
SPECIAL JURY PRIZE Sri Lanka Rupavahini Corporation (SLRC)

Sri Lanka

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