Despite Australian media happily laying the failure of Ten’s Breakfast mostly at the feet of host Paul Henry in 2012, its replacement has also been culled – along with about half the network’s NCA team.
Breakfast ran from its 23 February 2012, clocking up 202 editions before disappearing on 30 November that year. Almost a year later Wake Up debuted with pretty lousy numbers and quickly descended the ratings to attract fewer viewers than Henry’s show had done.
Earlier this month, Ten announced the end of the show as part of a revamp of its news programming, and it signed off on Friday (23 May) after 148 episodes.
The problems for Ten are obviously far greater than persuading viewers to abandon other channels’ morning offerings. 150 staff across Ten’s NCA operation will lose their jobs, with the cuts seeing the end of other news programming as well as Wake Up. The network seeking candidates for voluntary redundancy in the first instance. Overseas, Ten will also close the doors of its London and Los Angeles bureaus.
The network’s CEO Hamish McLennan claimed it was “increasingly difficult to operate in a more fragmented and competitive media environment” which McLennan also said was not a level playing field with international online media companies including Netflix, Facebook and Google “competing for the same audience as free-to-air broadcasters without the same regulatory burdens and tax liabilities”.