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BHP goes wild with branded content

Beach House Pictures, Singapore, 25 February 2016: Beach House Pictures (BHP), Asia’s largest independent content maker, has signalled its move into digital branded content by forming a strategic alliance with animal welfare organisation ACRES (Animal Concerns Research & Education Society).

The partnership, which runs for two years, will see the production company producing original online content and promotional videos for the society, profiling its work with Singapore’s wildlife. This includes the rescue of birds, snakes and other endangered reptiles, rehabilitation, and repatriation of illegal exotic animals.

Additionally, BHP staff will participate in a number of group activities at the ACRES wildlife sanctuary and care centre at Jalan Lekar.

Kalai Balakrishnan, Manager, Wildlife Department, says as a charity, it’s always been a challenge for ACRES to share their message about animal cruelty in Singapore, “especially as the widespread use of social media overwhelms the public with countless messages from multiple sources.

“We have long wanted to work with a content company that can amplify our reach to the masses but also shares the same vision as us.”

BHP first collaborated with ACRES in 2013 on segments for ZooMoo, the international preschool animal and conservation channel, which the Beach House Kids team creates content for.

“It was an excellent chance for us to raise more awareness about the illegal wildlife trade,” continues Balakrishnan. “BHP has proven its ability time and time again with excellent and informative content, like Wild City and ZooMoo, which profile and support the protection of Singapore’s wonderful wildlife.”

In addition to content creation, BHP is donating video equipment to ACRES, enabling it to document some of the 350 animal rescues it carries out, on average, each month. This content will then be shared with the production company and used in the rollout of digital content.

BHP Managing Director Jocelyn Little says, “We are delighted to form this unique partnership with ACRES and are looking forward to providing meaningful support for their activities. It’s a real privilege to be able to combine two of our greatest passions – animals and storytelling.”

The relationship with ACRES marks the start of a new branded content division at BHP. The multi-award winning company is in discussions with a number of leading brands in Asia and is also exploring new digital storytelling technologies, such as Virtual Reality (VR) and its own online channel.

“As professional storytellers, we are constantly studying the forces reshaping our industry,” says BHP Creative Director, Donovan Chan, “we are confident that our latest strategy will help us stay relevant and offer a portfolio of refreshing new products and exciting digital content.”

Heading up the new division is Phillson Rajan. The digital and social media strategist will work with all of BHP’s divisions, which include Kids, Entertainment/Formats, Animation and Factual, to create exclusive online content for the company and its core clients.

Other partnerships beyond the region are also in final discussions and expected to be announced later this year.

About Beach House Pictures
BHP is Asia’s largest independent production company with production offices in Singapore and Taiwan. Established in 2005, the company has built a strong reputation regionally and internationally for blue-chip wildlife series, factual entertainment and award-winning children’s content.

To date, BHP has produced more than 500 hours of original programs across an extensive array of genres – from Travel to Science, Reality TV, Magazine/Lifestyle, Kids and Natural History.

Clients include Discovery Channel, Discovery Kids, ZooMoo Networks, TLC, National Geographic Channel, Fox International Channels, History Channel, Diva Universal, CICC, MediaCorp, Lonely Planet, ABC Australia, Disney Asia, Channel News Asia, AXN, BBC and many more.

In 2014, BHP expanded its Singapore operations, launching new content divisions Beach House Entertainment (formats/reality) and Beach House Studios (animation and gaming).

2015 was one of BHP’s busiest production years to date. It produced ratings winner Asia’s Next Top Model Cycle 3 for StarWorld Asia, Photo Face Off 2 for A+E Networks Asia, original preschool series Hiccup & Sneeze for OKTO, Sister Hit for Fox Sports, China From Above for Nat Geo International/CICC, Wild City a bluechip wildlife series for Channel News Asia hosted by Sir David Attenborough and Nomad Chef for Discovery Networks International.

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