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The Block NZ premieres at #1

The Block NZ premieres At #1
New Zealanders voted with their remotes last night taking The Block NZ to #1 in its timeslot in the key 25-54 demographic.
 
The launch episode of The Block NZ was watched by an average audience of 201,900 25-54 year olds, significantly more than the 136,500 who watched My Kitchen Rules NZ on TV ONE.
 
The launch episode was also popular family viewing with 75,100 average audience in the Main Household Shoppers with Children demographic, compared with 48,100 for My Kitchen Rules NZ.
 
MediaWorks TV CEO, Paul Maher says:  “It’s fantastic to see The Block NZ so convincingly win one of the most competitive timeslots on TV.  We’re very proud of this year’s series, and it’s great to see New Zealanders embracing the new teams and new challenges.”  
 
#TheBlockNZ trended number one in NZ on Twitter during the episode, and was still the #1 trend in New Zealand the following morning.
 
Within 3.5 hours, there had been more than 3,000 views of the episode on 3NOW, TV3’s video ondemand service.
  
Ratings information
 
Average audience:

THE BLOCK NZ
(TV3*)
MY KITCHEN RULES NZ
(TV ONE*)
25-54 201,900 136,500
Main Household Shopper with children aged 0-14 75,100 48,100
5+ 340,800 349,500

Nielsen TAM Overnights
 
The Block NZ is produced by Eyeworks Television for TV3.  The broadcast sponsor is Bunnings Warehouse, joined by programme partners Kiwibank, Honda and Wild Bean Cafe.
 
The Block NZ
Tuesdays, Wednesdays, Thursdays and Fridays at 7.30pm from August 26th on TV3.
TV3.co.nz/theblockFacebook.com/theblockTV3
Twitter: #theblocknz

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