Home > screeNZ News > Film > Born To Dance to show off moves at AFM

Born To Dance to show off moves at AFM

US-based Cinema Management Group (CMG) will present Tammy Davis’ debut feature Born to Dance at next month’s American Film Market (AFM).

Born to Dance

Born to Dance promo poster

The deal with CMG was done a couple of years ago, when the title was still in early development. The film gets an impressive second billing on CMG’s slate of new fare for the market, behind the film adaptation of popular kids game franchise title Ratchet and Clank 3D.

CMG presents Born to Dance on its website homepage. The AFM publicity predictably leans heavily on those personnel with some US profile, notably choreographer Parris Goebel “Step Up All In, Choreographer to Jennifer Lopez, 8-time Hip Hop World Champion” and Kherington Payne (Fame, True Blood), “from the US … starred in the reality show So You Think You Can Dance and was a principal dancer for Katy Perry’s Teenage Dream tour”.

The world-famous in NZ Stan Walker and Tammy Davis barely get a look-in, although US media noted that “Peter Jackson’s Park Road Post serves as post-production partner”.

In a statement to Screen Daily, CMG head Edward Noeltner said, “We are very excited to be selling this high-energy, exotic and incredibly choreographed film … We are confident this will pick up where the Step Up franchise left off and we see this as the next international music and dance sensation with terrific worldwide box office potential.”

Fingers crossed he’s right. CMG distributes predominantly genre fare, with a smattering of doco and animated product, so the company is familiar with what works well for teens and twenties audiences.

Born to Dance commenced its six-week shoot this week, and is presently advertising for extras to be an audience on Saturday 1 November at Auckland’s Vodafone Events Centre.

The film is supported by the NZFC and the NZSPG (formerly SPIF).

At AFM CMG is able to offer pretty much all the international rights for the title. NZ and Australia are taken by Vendetta, whose Jill Macnab is one of the film’s producer. The only other deal in place is for the Middle East rights, with Gianluca Chakra’s Dubai-based distributor Front Row. Earlier this year Front Row entered into a major VOD deal for multi-lingual online delivery of titles into Bahrain, Egypt, Lebanon, Jordan, Oman, Qatar, Saudi Arabia and the UAE. The cinema-free but film-loving territory of Saudi Arabia offers particularly rich pickings.

AFM runs 5 – 12 November in Santa Monica. This year’s edition claims 8,000 registrants from over 80 countries. Partner events include the World Animation & VFX Summit (2 – 5 November), US-China Film Summit (5 November 5), and the AFI Fest (6 – 13 November).

You may also like
Te Puna Ataata The New Zealand Film Heritage Trust
NAW2017: the NZFC Maori strategy
Annabelle Sheehan to follow Gibson to NZFC
NZFC to open new cinema