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Box Office: Q3 2014

The NZ box office ended its third quarter on 24 September running over 3% ahead of both 2013 and 2012 numbers.

Guardians of the Galaxy

Q3’s shiniest star, Guardians of the Galaxy

The cumulative take for the year to date sat at $130,018,920 at the end of week 39, compared with $125,147,507 last year and $125,841,464 in 2012.

Two titles released earlier in the year remain the year’s best earners to date, Transformers: Age of Extinction and Frozen.

During Q3, Guardians of the Galaxy was the best performer, with How to Train Your Dragon 2 and Dawn of the Planet of the Apes also earning well. Of the nine or so NZ titles to have seen release outside festivals so far this year, the two that have performed best (What We Do in the Shadows and The Dark Horse) did all or most of their run in Q3.

The 2014 number shows a good improvement during the third quarter. At the end of week 26/Q2, the 2014 numbers were only 2.6% ahead of 2013’s and 0.25% down on 2012’s. Five weeks into Q3, the 2014 total was only 0.4% ahead of 2013 and still lagging behind 2012’s take.

As the quarter continued, the 2014 numbers continued to look better. Week 38 saw the best performance against 2013 numbers (up 3.97%); the quarter’s final count, for week 39, delivered the best performance against 2012 figures (up 3.11%).

Week 40 includes the first weekend of the school holidays, with openers Planes: Fire & Rescue, The Boxtrolls and, for older kids, The Maze Runner on offer. Of the local fare, doco Hip Hop-eration is the most family-friendly option.

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