The Brokenwood Mysteries opened well for Prime, being its highest rating programme of the day and numbering among the five most-viewed programmes across all channels last night, which is blue moon event for Prime.
Starting at 8.30pm, head to head with TV2’s premiere of Gotham and return of Marvel’s Agents Of S.H.I.E.L.D at 9.35pm, the SPP drama was never in with a chance of winning the slot.
However, Brokenwood’s 191,340 5+ viewers did beat TV2’s S.H.I.E.L.D (186,940) and TV3’s Prometheus (169,170), which started at 8.30pm. It lost out against both TV One shows screening against it: Call The Midwife (378,570 at 8:35pm) and A Place to Call Home (328,880 at 9:45pm).
Stuff ran a good profile piece ahead of Brokenwood’s debut.
As for Prime’s own viewing figures, Brokenwood’s 190,000+ was a long way ahead of its next best performing shows yesterday. The Intl Rugby Championship was seen by 137,560 at 2.35pm; Doctor Who drew 135,230 at 7:30pm.
It did a lot better than boost Prime’s numbers last night. This afternoon, Sky put out a media release announcing the show had given Prime its highest Sunday night rating in the 8.30pm timeslot all year.
The first episode of The Brokenwood Mysteries is now available to view ondemand. The next episode screens on Sunday at 8.30pm.