This year’s Asian Film Market (AFM), which runs alongside Korea’s Busan International Film Festival (BIFF), is cheered by a big jump in early registrations.
AFM has closed its earlybird sales booth registrations, claiming a 250% jump in the number of foreign companies confirming their presence at this stage. The significant improvement is no doubt helped by the recent co-production agreement between Korea and China.
Chinese production companies lead the way in the AFM announcement, with Goldsome (Painted Skin, Ip Man) confirmed alongside Beijing Galloping Horse Film (Reign of Assassins, Three Kingdoms, Hua Mulan), which also produced John Woo’s upcoming The Crossing
Overall, registrations have jumped 45% during the early bird period, with 140 exhibitors confirmed including over 30 European and North American film distributors – among them The Dead Lands distributor XYZ Films.
AFM doesn’t mess around with its early bird pricing. There’s no 10-20% discounting. Prices double once the earlybird period expires (which is today for attendees). Although the prices aren’t high by international standards, the 100% price jump no doubt encourages early commitment.