Kiwis made a late run at Cannes Lions, coming home with some excess baggage, although quite a lot less than from last year’s event.
In the Film Awards category, Colenso BBDO and Flying Fish picked up a silver award for the online Rear View Girls campaign for Levi’s and a nomination in the Titanium category. DDB and Robber’s Dog took away a bronze for the Volkswagen Milk Run TVC.
Colenso also took a second bite at the cherry with its campaign for TVNZ’s The Pacific, which last year won two bronzes in Cannes. This year it took home one the inaugural Creative Effectiveness awards, for campaigns that “deliver” for the advertiser.
While the campaign for The Pacific was very public and garnered plenty of media coverage, the show itself opened to strong ratings but failed to deliver over the course of its run.
In the Film Craft awards, NZ had three nominations but, in the end, no awardees. Flying Fish was nominated for Vodafone’s New (agency Colenso BBDO); Thick as Thieves for Sky’s 60 things in 60 seconds (DDB); and Robber’s Dogs was again nominated for Milk Run (DDB).
Kiwis came away with an overall haul of 6 gongs from the week of long lunches and even longer presentation bashes, considerably down on last year’s take of 25 prizes.