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Cannes Lions 2012 delivers early gongs

Cannes Lions has so far announced winners in three of its award categories, with Kiwi companies picking up six wins in two – all bar one for work by Colenso BBDO, and all bar one for encouraging people to drink alcohol.

Taking away a bronze in the Direct Lions category, Colenso BBDO took a bronze for The Wine That Sold Beer for DB’s Export Dry, a part of its broader Say No To Wine campaign, a sample of which is below.

Say No To Wine

In the Promo & Activation Lions, Kiwi companies a pair of golds and bronzes, neatly sandwiching a single silver.

The DB Breweries/Colenso BBDO team took one of each for more of their alcohol-fuelled work, this time for Monteith’s Sorry About the Twigs, Folks for its Crushed Cider. The bronze was awarded for Best Use of Guerilla Marketing in a Promotional Campaign, the silver in the Alcoholic Drinks strand, and the gold for Best Integrated Campaign Led by Promotion and Activation.

Colenso BBDO’s final gold came for the one alcohol-free product in the mix, Donation Glasses, which won in the Best Use of Broadcast in a Promotional Campaign category.

The sole Colenso-free award went to DDB Group, who took a bronze in the mouthful of a category: Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail. The award was for their work on Lion Nathan’s Believe campaign.

Cannes Lions runs until 23 June, presenting awards under almost 20 umbrella headings all of which are corralled by 15 juries.

By Friday (NZ time) it will announce winners in the Creative Effectiveness, Cyber, Design, Media, Mobile and Outdoor categories, with the remainder, including two categories of film-related awards coming over the weekend.

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