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Cannes Lions 2012 finishes long lunch

The annual advertising bash wrapped Saturday night, handing out the final sets of awards and overall prizes, some of them to Kiwi companies.

NZ companies picked up awards in the Branded Content, Film Craft and Titanium categories, with an Aussie company also picking up a gong for a job for Air New Zealand. The overarching Best Of categories, 10 Special Awards, various Young Lions and the Grand Prix all passed Kiwis by, as did the Film Lions.

In the Branded Content category, Sydney-based Jamboree picked up a non-fiction bronze gong for The Kiwi Sceptics, for Air New Zealand.

In the same category, two companies picked up gongs for their work in the Best use or integration of experiential events.

Colenso BBDO added to its haul with Mountain Dew’s Skate Pinball, which previously picked up a silver in the Cyber Lions and a bronze in the Outdoor Lions. Special Group picked up a silver for its work on Smirnoff Night Project.

In the Film Craft awards, Special Group was again a winner, this time of a Bronze Lion for its script for The Most Creative Country in the World, the opening film for the CAANZ Axis awards. A second Bronze went to Clemenger BBDO for VFX work on NZ Transport’s Flying Objects. The award was shared with Sydney’s Finch.

DB Breweries’ Export Dry, work promoting which had picked up several gongs over the course of the week again found the podium on the closing night, with Colenso taking a Silver Lion in the Titanium & Integrated category for its The Wine Is Over campaign.

Shot by Crighton Bone, who shot Kirstin Marcon’s recently-released The Most Fun You Can Have Dying, directed by the Sweet Shop’s Steve Ayson, the campaign claimed responsibility for boosting Export Dry’s sales an impressive 41%.

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