In a hard week in the South of France’s early summer, more Kiwi campaigns have collected awards as gongs are handed out on a nightly basis.
Despite missing out completely in five categories for which awards were announced (Creative Effectiveness, Design, Mobile, PR and Radio) Kiwi companies did manage to pick up awards in the Cyber, Media, Outdoor and Press announcements. Colenso BBDO again led the charge, adding to the haul already collected earlier in the week.
Colenso kicked off with a silver Lion for their work for Mountain Dew’s Skate Pinball website in the Cyber Lions awards. In the Media Lions awards, they added a bronze for Sorry About The Twigs, Folks for DB Breweries’ Monteith’s Crushed Cider. The campaign has already picked up two awards in Cannes the week, a bronze and a silver.
Both campaigns also won in the Outdoor category, Skate Pinball taking a bronze and Twigs a gold, each in the Ambient strand. In the Billboards & Street Furniture strand of the Outdoor category, Publicis Mojo took their first win this year: a Silver Lion for Greenpeace’s Oil On Canvas.
In the Media category, Colenso were rather outdone by Clemenger, which took two silvers and a bronze.
The bronze was for Best Use of Social Media Marketing, won for Toyota’s Top to Bottom Off Road campaign for their FJ Cruiser, and shared with Saatchi & Saatchi.
Clemenger’s two silvers were in the Travel, Entertainment and Leisure strand, for KiwiRail’s See More of New Zealand by Train; and for Best Integrated Campaign, for What’s Your Dulux Colour of New Zealand.
Colenso rounded out the haul with a silver Lion in the Press category for The Wine List for DB’s Export Dry, part of a campaign that earlier won a bronze in the Direct Lions.
Cannes Lions runs until 23 June, presenting awards under almost 20 umbrella headings all of which are corralled by 15 juries.
The remaining awards, including two categories of film-related awards, some special awards and umbrella gongs, are presented over the weekend.