Over the weekend Cannes ran its health-related events, Pharma Lions and Health & Wellness Lions, presenting metal to two NZ campaigns.
Colenso BBDO took gold for X-Ray Casts for Anchor, while FCB NZ took a silver for the Paradise Hill magazine article, part of the It’s Not OK family violence campaign.
The FCB campaign has also picked up two nominations in the Print & Publishing category, for which finalists were announced earlier today.
Overall the Cannes Lions festival claims a 7% increase in submissions for its 2016 events.
18 of the 24 categories saw growth in submissions, with several categories experiencing strong double-digit growth, including Product Design (up 92%), Creative Data (up 69%) , Health & Wellness (up 42%), Pharma (up 35%), Entertainment – formerly Branded Content & Entertainment – (up 32%). Logic dictates that a number of categories must have seen a considerable drop in submissions but organisers weren’t mentioning those.
All up 387 judges have been busy for most of the last week, evaluating the 43,101 submissions.
Cannes Lions runs 18 – 24 June.