Colenso BBDO has added another Gold to its haul in Cannes, its third for Pedigree’s ‘The Child Replacement Programme’. The gong awarded Thursday came in the Media category. The campaign had already won two Golds, one each in the Direct and Print & Publishing categories; and two Silvers, one in the Direct and the other in the Promo & Activation categories.
TVC Hard to Impress, part of the Colenso BBDO campaign for Pedigree, is the sole NZ nominee in the Film Lions. While ‘The Child Replacement Programme’ doesn’t feature among the Film Craft nominees, Colenso BBDO has four of five NZ nominations. All are for work for Anchor, including the Milk Slams spot featuring Parris Goebel (pictured, top), who was herself a winner last night at the Kea Awards in Auckland.
Also on Thursday, Clemenger BBDO/Touchcast collected more metal for its work on KiwiRail’s ‘The Conscious Crossing’. The Silver award in the Design Lions joined three bronzes won earlier in the week.
NZ agencies currently have finalist nominations in the Creative Effectiveness, Entertainment, Film, Film Craft, and Radio Lions categories. Cannes Lions runs until 24 June.