With a few days’ worth of results in – none of them specifically screen categories – NZ agencies have a pretty soft haul off the back of a soft number of nominations.
The only Golds so far have come for Colenso BBDO’s ‘Child Replacement Programme’ (pictured, top) for Pedigree. So far the campaign has picked two Golds, one each in the Direct and Print & Publishing categories. The campaign also picked up two Silvers, one in the Direct and the other in the Promo & Activation categories.
Clemenger BBDO & Touchcast’s campaign for KiwiRail, ‘The Conscious Crossing’, took a Bronze Outdoor Lion and two Bronze Promo & Activation Lions.
FCB’s work for Testicular Cancer New Zealand’s ‘Go Balls Out’ has picked up two Bronze awards, one each in the Mobile and PR Lions categories.
In the Cyber Lions categories, DDB NZ has picked up a Bronze for SKY TV’s ‘Silicon Valley URXXL’.
Other campaigns picking up a single gong so far have been Rialto Channel’s ‘The Breast Cancer Screenings’ (Silver, PR Lions, for DDB New Zealand & Mango Auckland); and DB Breweries, ‘DB Export Beer Bottle Sand’ (Bronze, Promo & Activation, Colenso BBDO).
NZ agencies currently have finalist nominations in the Design, Entertainment, and Media Lions categories. Cannes Lions runs until 24 June.