Managing Director Tom Conroy has announced that Cue, which has been broadcasting nationally since 2003, will cease broadcast operations from midnight on 10 April.
Conroy’s keen to point out that the company is not disappearing, and that its production activities will continue.
“While we had a strong band of airtime clients from outside the province seeking to access the Auckland market in particular, the Southland business sector sent out a clear message they didn’t see the same value,” said Conroy, “therefore no transmission model based in Invercargill could work.”
Cue has worked alongside Southern Institute of Technology (SIT) on its SIT2LRN programming, which is due to cease, and that has forced a reassessment of the way forward.
Conroy gave credit to SIT, for helping Cue gain traction via the SIT2LRN programming, and also to Invercargill’s council, broadcasters and NZ On Air, for its support of South Today.
CUE will now focus on production, where success has been enjoyed in recent years with shows like Gourmet Safari (TVNZ) and University Challenge (Prime). Cue also makes content for corporate clients.