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Curious omission at Cannes Lions

NZ agencies had a decent if not spectacular haul at the now-concluded Cannes Lions Festival Of Creativity. In the specifically screen-related categories of Film and Film Craft, NZ turned most of its nominations into awards of some hue.

The Taika Waititi-directed Blazed, made by Curious for the NZ Transport Agency via Clemenger BBDO, was overlooked in the Film category. The TVC was not even named as a finalist, an omission that seemed strange given that it’s already garnered plenty of gongs at previous awards bashes.


Fellow NZTA commercial, Mistakes, was nominated and took two Silver Lions: for Direction and Script. Steinlager beer TVC Be the Artist took a Bronze.

In the Film Craft category, the story was much more encouraging for Blazed, which won Gold Lions for Script and Casting, plus a Silver for Direction.

Although NZ agencies didn’t make the lists for the event’s most prestigious awards, the Grand Prix and Titanium Lions handed out on the closing evening, there were other wins across various categories – some more closely related to screen than others.

Sky TV’s #BringDownTheKing promo for the season 4 launch of Game of Thrones took a bronze in the Cyber awards.

Saatchi & Saatchi’s Catch A Million campaign for Tui beer won a Gold in the PR categories, as well as taking a Bronze in the Promo & Activation categories. The Beer Plumber campaign for Tui also achieved success.

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