A horror film is the focus of an unusual and unprecedented marketing directive. Local film promoter Ant Timpson will be giving away the marketing budget of [REC] 2, the sequel to last years acclaimed horror hit [REC]. The film [REC] 2, fresh from its world premiere at the Toronto Film Festival will be released in select New Zealand cinemas on Friday 13th of November.
A few weeks ago Jill Macnab, the Marketing Manager from Vendetta Films approached Timpson about the possibility of [REC] 2 achieving a limited theatrical release with little to no marketing spend for the film.
Timpson accepted the challenge.
“Vendetta had a few thousand to release the film, which basically meant a couple of newspaper ads and a tiny radio campaign. I suggested we simply giveaway the marketing budget as a prize to whoever creates the most “Buzz” about the films upcoming November 13th release.
“Instead of using static old media, I thought it’d be fun to see some innovative creative people (designers, media students, film fans, show-offs) think outside the box and raise awareness for the film in surprising and entertaining ways online and offline.
“We’ve also made all the marketing materials available for anyone to download and use. At present my bad photoshop of the Prime Minister as a zombie is in the lead to win five thousand dollars cash. It’d be a sad indictment on NZ’s creative contingent if that won!”
More information and some background gossip can be found at the website. Twitterers can alert people to their work by tagging tweets with #rec2nz.
Cinemas wishing to board the [REC] 2 spook train and book the horror hit can contact Timpson.