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Fifty Shades whips box office into shape

After the first 13 weeks of 2015, the NZ box office has taken a total of $42,616,824, putting it 4.37% ahead of last year’s $40.8 million and marginally ahead of 2013’s $42,3 million.

50 Shades of Grey: a cocktail without cock

50 Shades of Grey was the first quarter’s best performer

The final week of the first quarter (ending 1 April 2015) saw this year’s earnings go further ahead of 2014 than at any previous point. The week marked the first time the total 2015 earnings have surpassed those for 2013.

For comparison purposes the 2015 figures are slightly off because the previous two years’ figures have included the week after Christmas. As box office weeks end on a Wednesday in NZ, and New Year’s Day fell on a Thursday this year, the first week of the 2015 numbers didn’t include any of the post-Christmas income.

The year’s highest-earning closer to date has been the final part of The Hobbit, which ended its run in late March having taken close to $8.1 million.

Fifty Shades of Grey has had the year’s best opening week so far, taking $1.85 million. It was followed by Taken 3 ($1.2 million) and The Second Best Exotic Marigold Hotel ($1 million).

Fifty Shades has also been the highest-earner of the 2015 releases, having taken $3.35 million as at 1 April. The Second Best Exotic Marigold Hotel ($2.99 million) and The Imitation Game ($2.86 million) have the other podium places.

No new NZ titles have released during the period, although a couple have had festival premieres overseas. Hip Hop-eration ended its run on 14 January having taken $420,968.

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