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FILMART 2014: largest Asian market rolls up its sleeves

There’ll be a limited NZ presence in attendance at Hong Kong’s Filmart next week. The market promises some 760 exhibitors, up from last year’s 710, which in turn were up from 2012’s c650. As Asia’s largest market by a considerable distance and the world’s third largest, Filmart prides itself on its diversity. Its ability to attract exhibitors and buyers from beyond the continent forms an increasingly important part of its claim to live up to Hong Kong’s branding as “Asia’s World City”.

While not quite all the world is present in Hong Kong next week, some 30 countries are represented among the 760 exhibitors.

There’s always some churn among the exhibitors, although the TV exhibitor numbers are expected to remain at one third of the total this year, having grown to that proportion last year. Much of the growth in 2013 was from exhibitors of Chinese language programming. While that market continues to expand, it’s of limited interest to those travelling from beyond Asia.

Over the last few years, the US exhibitor presence has grown. This year there’ll be returning major exhibitors from Europe, including UNIFRANCE, Ile de France and Film Export UK.

New national pavilions come from Brunei and South Africa, which has recently been doing a good job of attracting international TV shows to its shores, including Starz series Black Sails.

FilMart runs 24 – 27 March, as part of Hong Kong’s Entertainment Expo. The Expo also includes project market HAF, the Hong Kong International Film Festival (HKIFF), the Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit, and concludes with the Hong Kong Film Awards.

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