Fujifilm, Sydney, 3 October 2014: When DDP Studios Technical Innovation Manager, Simon Alberry was looking for a better, more efficient way to manage the large volume of LTO tapes he and his team work with on a daily basis he turned to Fujifilm Australia for their help.
Alberry explained, “Our clients have asked for their LTO archives to be clearly labeled on the shelf so they can grab exactly what they need when they need it immediately – data at their finger tips. They also would prefer to know what’s on each tape without first having to sort through large documents or trawl through old databases.”
In order to make the previous single strip, cardboard insert labelling system more efficient Alberry discussed his needs with Marc Van Agten at Fujifilm and the new labeling process began.
Alberry continued, “In truth the original idea for the new labels came from our partner company EFILM in Hollywood. I took their model and showed it to Marc who in turn came up with a prototype for us here in Australia. There are bespoke areas for information on each label that includes the Deluxe and DDP logos as well as all the relevant production information. Each label is easily customisable and the process is almost completely automated saving us time and money.”
The new Fujifilm LTO cine labels are created as a PDF which Alberry and his team link to their database and fill out via Adobe Acrobat. The labels are then printed out in pre-cut sticker sheets to match a required production template.
Alberry concluded, “Before we had the new Fujifilm labels each LTO label would take about five minutes. Multiply that by thousands of tapes and that’s a lot of time spent on labelling. Now with the new Fujifilm system we label in a fraction of the time, much more efficient and a better product for our clients. It’s a very intuitive process preferred by our producers like because all the information they require is so clear and accessible. I would prefer that our talented onset dailies crew focus on the creative content, securing the original camera neg and deliverables rather than worrying about labeling. This new labelling process has been a major help to make our workflow more efficient.”
Fujifilm’s new LTO cine labels and labelling process were recently used by Simon Alberry and the DDP Studios team on feature movies including Alex Proyas’ Gods of Egypt, Backtrack and Josh Lawson’s Little Death.
FUJIFILM Australia Pty Ltd is one of 282 worldwide subsidiaries (as of 31 March 2013) owned by FUJIFILM Holdings Corporation which is the world’s largest photographic and imaging company, and one of the best-known and most instantly recognisable global brands.
In the Oceania region, Fuji Xerox and FUJIFILM NZ also form part of the corporate family owned by ultimate parent company, FUJIFILM Holdings Corporation. Fujifilm