HBO will reduce the broadcast window to less than 24 hours for first-run US content heading into Asia via HBO Asia and HBO Go. The move is being made in part to combat piracy
, although HBO Asia CEO, Jonathan Spink, described the move as “no silver bullet” on its own.
Six months ago, HBO Asia committed to premiering HBO Originals within a week of their US debut. Announcing the shift to airing programming within a day, Spink said, “It’s an ongoing effort on our part to protect intellectual property, industry, jobs and revenue. By offering viewers legitimate content in a timely and more convenient manner, we hope to be able to continue to encourage viewers to support the fight against online piracy.”
The scheduling change will take effect in July. Given the time difference between the US east coast and most Asian territories, HBO Asia will deliver much of the content within 12 hours of it hitting US screens.
Upcoming mini-series The Knick, contining series Boardwalk Empire, The Newsroom and new HBO mini-series Olive Kitteridge will all be included in the arrangement through HBO and CineMax channels in 23 territories across Asia and – in Hong Kong and the Philippines – via internet streaming service HBO Go.
In NZ, much of the newest HBO content – including Boardwalk Empire, Game of Thrones and True Detective – is broadcast by Sky’s premium channel SoHo.