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Hip Hop-eration to break in Amsterdam

Bryn Evan’s Hip Hop-eration, which has just completed its first week on NZ screens, will have its international premiere in competition in the First Appearance section of the 2014 International Documentary Festival Amsterdam (IDFA).

Bryn Evans’ Hip-Hoperation trailer

Some of the film’s stars – also the subjects of Claudia Pond Eyley and former WIFT director Suzi Newborn’s 2010 doco Kit and Maynie: Tea, Scones and Nuclear Disarmament – have drawn plenty of interest from mainstream media.

It’s fair to say a good amount of that interest has been in the personalities and possibly at the expense of promoting the film, which might not be in its best interests at the box office – despite some excellent reviews.

Regardless of your age or musical inclinations, this unashamedly feel-good local documentary will have you tapping your toes and whooping for joy. 5 out of 5 stars.

Sarah Watts, Sunday Star Times

One of the most stunning documentaries I have seen in a long time. 11 out of 10

Richard Green, Kick Arts, Planet Radio FM

The film sits comfortably in the tea-and-a-ticket genre of films which ranges from local fare such as Jess Feast’s beautiful nun-in-the-sun doco Gardening With Soul to most things starring Judi Dench (such as The Best Exotic Marigold Hotel). Such titles traditionally do much of their business at mid-week daytime screenings.

In its first week up, until Wednesday 1 October, Hip Hop-eration sat at #9 on the MPDA with a take of $90,689. Why it released on a weekend heading into a school holiday is a bit of a mystery. Three of the best-performing opening titles, and five of the top six earners for the week were kids/family films.

None of that, of course, matters to IDFA. Hip Hop-eration was directed by Bryn Evans, produced by Paula Jones and executive produced by Alex Lee, and made with funding from the NZFC. Lee was a judge at IDFA’s 2012 edition, the first Kiwi selected in that capacity.

IDFA announces its full selection on 10 October. The festival runs 19 – 30 November.

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