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Hit It a hit in Singapore

The Asia TV Forum & Market (ATF) Formats Pitch jury, which included SPP CEO Kelly Martin, has named Singapore productions company Xtreme Media the winner of the inaugural ATF Formats Pitch competition.

Xtreme takes away SG$20,000 in cash and kind for its pitch, rewarded for its originality, creativity and ability to be travel. Sponsor (and SPP owner) all3media will work with Xtreme to develop the concept and pitch it to broadcasters.

ATF is one of a number of market events adjusting to a less broadcast-centric world, and has been exploring alternative models in its conference sessions this week. Speakers from Hulu, Warners-Sony SVOD platform HOOQ, boutique content creators and distributors have all found plenty of opportunity in Asia – many of them in partnership with national or multi-national telcos.

Despite the disruption to long-standing business models, ATF as a market event doesn’t appear to be struggling. Running alongside the more film-focused ScreenSingapore, ADT opened by reporting its largest-ever attendance numbers – 738 exhibitors and over 5000 delegates. The numbers are impressive, especially as the event has this year separated from the Asian TV Awards, which ran last week.

all3media is among the exhibitors at ATF. Singapore-based publication Content Asia picked SPP’s 800 Words as one of its Programming Picks from the market, alongside ITV show Victoria and CBS’ redo of 80s show MacGyver.

Singapore’s profile got a bit of a boost internationally last week with the announcement of Kirsten Tan’s Pop Aye (pictured, top) as the first-ever competition selection for a Singaporean feature at Sundance. Domestically, it celebrated the winners at both the Asian TV Awards and the Singapore IFF.

The Asia TV Forum & Market closes today.

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