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Is the 30 second slot the new dodo?

Hit harder than most by the downturn in TV advertising, British broadcasters and advertisers decide to do something about it, and will get together for a chat and a nice cup of tea next week.

The Future TV Advertising Forum in London next week. They get to pay around $700 for the privilege; you can get it for free as the event is streaming live.

Broadcasting speakers include ITV, Channel 4, Discovery, BSkyB, Turner and some Euro channels, advertisers from Ford, EMI, Coca-Cola, plus a raft of marketers with options for mainstream broadcast TV advertising and new media strategies.

Register for free online and you can even take part, assuming you’re prepared to stay up past your bedtime, or you can get a decent night’s sleep and then download the presentations the next morning.