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Know Your Audience, with Jill Macnab

Today, more than ever, it’s essential to know who your target audience is for your film, as soon as your concept takes shape.

Understanding how your specific audience discovers and consumes their movies is essential to your process.

Engaging those audiences as early as possible allows you to have a dedicated following throughout production and when you come to release in your home territory. Understanding your audience also helps when you are searching for a sales agent who is the best fit for your movie.

Jill Macnab is the Division Manager for Vendetta Films, leading a sales and marketing team across Australia & New Zealand. Her role now also encompasses production.

Venue: Panavision, 318 Richmond Rd, Grey Lynn, Auckland
Date: 6pm-8pm, Wednesday 30 April
Cost: free to WIFT members, others $15
RSVPs essential to WIFT

This event is organised by WIFT