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Lexar Celebrates 20 Years of Memory Technology

Lexar, Auckland, 22 September 2016: Lexar is commemorating its 20th anniversary of developing industry-leading flash memory solutions at the same time that it has completed the ‘Works with GoPro’ verification process. These microSD offerings have achieved maximum compatibility with GoPro® products. All ‘Works with GoPro’ verified cards are currently on display at Photokina 2016.

“Photographers who use GoPro devices are often capturing moments that can never again be replicated, from underwater shots to 4K mid-action footage,” said Wes Brewer, vice president and general manager of the Lexar products group. “At Lexar, we understand the critical importance of having memory solutions that are not only high speed, but also reliable, so users can rest assured that their once-in-a-lifetime content has been quickly captured and stored efficiently and securely. We are thrilled to be among the first memory card manufacturers to be in the Works with GoPro program, and to offer our users blazing fast, professional-level microSD cards so they can make the most of their GoPro experience.”

The ‘Works with GoPro’ verification process ensures that the Lexar Professional 1800x, Professional 1000x, and High-Performance 633x microSD cards have completed a vigorous testing process, and the cards are capable of achieving optimal performance and compatibility with GoPro products. The Lexar Professional 1800x microSD card, which offers rapid read transfer speeds up to 270MB/s*, is specifically designed for the high-speed capture, playback, and transfer of multimedia files, including extended lengths of 1080p full-HD, 3D, and 4K video. These premium ‘Works with GoPro’ memory solutions provide the speed, capacity, and reliability needed to capture any adventure on the go. 

In addition to the rigorous testing and performance verification provided by GoPro, all Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability. The Lexar microSD cards detailed above have formally completed the full ‘Works with GoPro’ verification process and be available for purchase by the end of September 2016.

2016 marks Lexar’s 20th anniversary of developing industry-leading flash memory solutions for digital imaging, consumer electronics, industrial, and communications markets. Originally established in 1996, and acquired by Micron Technology, Inc. in 2006, Lexar has created forward-thinking imaging and digital storage solutions, forged partnerships with technology leaders, and grown its loyal customer base across the world. Lexar’s 20th anniversary and its two decades of memory innovation were recently celebrated at a ceremony at Lexar’s headquarters in Milpitas, CA.

“For 20 years, we’ve been focused on listening to the storage and imaging needs of our customers and creating the solutions they’re demanding,” said Wes Brewer, vice president and general manager of the Lexar Products Group. “We are taking this approach into the next 20 years, leading the charge to offer better ways to reliably capture, store, and transfer high-quality digital content for photographers and videographers of all levels.”
Since it was founded in 1996, Lexar has introduced numerous pioneering products, including high-speed memory cards, high capacity USB flash drives, and workflow-improving readers. With more than 80 patents, Lexar products have consistently improved the digital imaging experience and the removable storage needs of students, consumers and professionals while forging partnerships that keep Lexar at the forefront of industry trends.

Micron Technology, Inc., one of the world’s leading providers of advanced semiconductor solutions, acquired Lexar in 2006, strengthening Lexar’s ability to develop and market impactful, uniquely-designed products for the last 10 years. Since then, Lexar has not only introduced inventive product lines in memory and storage, but also worked with major partners from other industries to strengthen its brand presence and global distribution networks.
“Now more than ever, consumers need dependable solutions to capture and store large amounts of high-quality content on the go,” Brewer said. “Lexar routinely partners with brands that offer pioneering technology that demands equally cutting-edge, reliable storage. We also prioritise working with camera and device manufacturers on a regular basis, to ensure maximum compatibility with our products. Whether you’re using a JumpDrive to store large files before an important presentation, or using our Professional 1800x microSD™ with a GoPro action camera, professionals and hobbyists alike can feel confident that Lexar has worked tirelessly to ensure their storage solution is up to the task.”
Lexar will showcase its latest high-performance memory solutions, including the ‘Works with GoPro’ verified memory cards, at Photokina 2016, Hall 2.1, Booth B030.
For more information about Lexar products, visit www.lexar.com.

*Up to 270MB/s read transfer, write speeds lower. Speeds based on internal testing. Actual performance may vary. Highest transfer speeds achieved only when paired with a microSD™ UHS-II USB 3.0 reader. Based on 128GB capacity.
Actual usable memory capacity may vary. 1GB equals 1 billion bytes.

About Lexar
Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary of Micron Technology, Inc., one of the largest memory manufacturers in the world. Lexar products include industry-leading memory cards for photography and video, card readers, storage drives, high-performance USB flash drives, and memory cards for mobile devices. Lexar products are available worldwide at major retail and e-tail stores, and at www.lexar.com. For more information or support, visit www.lexar.com.
Lexar Australia is based in North Sydney and provides full sales, marketing, product and service support for Australia, New Zealand and the Asia Pacific region.
Lexar. When Memory Matters.®
About Micron
Micron Technology, Inc. is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron’s common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

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