SPP CEO Kelly Martin has been named one of five judges for the Asia Television Forum & Market (ATF) Formats Pitch Competition in Singapore in December. The Formats Pitch is sponsored by SPP parent all3media, which also has all3media International’s Singapore-based Sabrina Duguet on the panel.
A format pitch event has previously run at ATF as part of Superpitch. The event ran alongside ATF and the Asian Television Awards for several years, but wasn’t part of the 2015 programme. Earlier this year ATF organisers announced all3media as the global partner for the inaugural ATF Formats Pitch Competition. The event is intended to create a platform to offer format ideas opportunity for export within and beyond the region.
Although SPP’s reputation has very much been built on drama (some of which have sold as formats to US and European broadcasters), other companies in the all3media group have a very strong formats pedigree. The UK’s Studio Lambert has seen success in licensing some of its reality formats into Asia. Undercover Boss has been a surprise hit in Japan for NHK, which also has a local version of Gogglebox. The show is also produced in China and Korea.
Over 250 formats are playing on Asian TV screens this year, 20% of those in Vietnam. China, the second largest programmer of formats, has recently cracked down on airing some format programmes as part of broader pressure to punish perceived excesses in the entertainment industries.
A limited number of pan-Asia formats have succeeded and gone to multiple seasons, including The Amazing Race Asio, Asia’s Next Top Model and Asia’s Got Talent which shoots at Malaysia’s Pinewood Iskandar studios.
The judges joining Martin and Duguet in Singapore will be Alan Hodges, MD, Asia Pacific at A+E Networks; Kristian Kinder of CMM-I China; and Singapore-based editor of Content Asia, Janine Stein.
Applications to the competition close on 31 October. The winner will receive a S$20,000 cash and support prize from all3media International to develop the winning format to make it ready to pitch to broadcasters.
The Asia Television Forum and Market runs in Singapore 6 – 9 December. ATF Formats Pitch runs 8 December. The events form part of the Singapore Media Festival, which also includes the Singapore International Film Festival, film conference and market ScreenSingapore and the Asian TV Awards (ATA).
Top Image: ((top row, from left) Sabrina Duguet, Kelly Martin
(bottom row, from left) Alan Hodges, Kristian Kinder, Janine Stein