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MediaWorks launches 2010

MediaWorks launched its grab bag of commissions and acquisitions for 2010 this morning at the ungodly hour of 7.30am.

The network aims for an expansion of C4’s role away from a (predominantly) music channel to a more general channel, possibly moving to HD; a stronger presence for its video-on-demand offer; and building stronger primetime programming off the back of some of this year’s successes.

TV3
Although not all the acquisition deals are done yet, TV3 has picked up a number of new dramas, including NCIS: Los Angeles, The Good Wife, Trauma (featuring Cliff Curtis) and comedy Modern Family.

New local commissions include Radiradirah from Firehouse Films, makers of bro’Town.

Returning home-growns include What’s Really in Our … ?, Outrageous Fortune, Target, Inside New Zealand, Missing Pieces, Pulp Sport and 7 Days, which have teamed so well for the network recently on Friday nights.

Local shows gained TV3 two of its three best performers in their key 18-49 demographic for the year to date. South Pacific Pictures’ (SPP) OF was TV3’s number one, with What’s Really in Our Food taking third spot.

Looking forward to next year, Kelly Martin said that while money has been a problem this year, TV3 has managed to keep the amount of local programming for 2010 at more or less the same 20% figure as for this year.

Nearly-local drama Underbelly returns for a third series The Golden Mile, set in Sydney, along with fellow Aussies Home and Away and John Campbell’s bromance Rove.

Further-flung returning imports include Bones, The Simpsons, CSI (all 3 versions) and House.

Heroes, which suffered a ‘difficult second season’ everywhere it screened, will migrate to C4.

TV 3 movie picks during the year will include cheapskate’s date nights 27 Dresses, Definitely Maybe, Forgetting Sarah Marshall and – for silver anniversary-celebrating cheapskates – Mamma Mia!

The kids get Alvin And The Chipmunks and Kung Fu Panda. Big kids get Aliens vs. Predator – Requiem, Incredible Hulk, Iron Man, The Mummy: Tomb Of The Dragon Emperor and Jumper.

30 Rock’s Tina Fey teams with fellow Saturday Night Live alumni Amy Poehler in Baby Mama; shameless it-boy James McAvoy turns up in Atonement and Wanted; will-she won’t she preggers drama Juno, um, delivers and Javier Bardem inflicts a lot of pain and the worst haircut of 2007 in No Country For Old Men.

C4
C4 gets a broader slate, with much of its music programming pushed out of primetime, as the channel moves towards a more general audience.

Returning series include 24, 90210, Skins, Futurama, The Office (US), 30 Rock, How I Met Your Mother, Cops, The Riches, South Park and Dexter.

C4’s Rocked the Nation 2 from SPP affiliate Satellite Media (SM) was C4’s best performer in the 15-39 demographic for the year to date. NZ On Air has just awarded SM almost $650,000 for another series.

New series will include Melrose Place, the new version but still with 80’s big hair, the Family Guy spin-off The Cleveland Show, Parks and Recreation, Life Unexpected, reality America’s Next Top Model spin-off Pretty Wicked and – in a nod to gang members who can’t patch up in W(h)anganui any more – Sons of Anarchy, ‘an adrenalized drama about a notorious outlaw motorcycle club’.

C4 movies brings classic – or older – fare Apocalypse Now, Braveheart, Fight Club, Highlander and Scarface, plus franchises Alien, Naked Gun and serial man-eater Jaws.

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