New Zealand’s largest independent broadcaster embraces server-side ad insertion technology to deliver a seamless user experience for online audiences
Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced that MediaWorks, New Zealand’s largest independent broadcaster, has selected Brightcove Once to deliver ad-supported video experiences for its on-demand television service 3NOW on mobile and connected devices. The recent selection of Brightcove Once expands MediaWorks’ existing use of Brightcove’s Video Cloud and showcases growing industry support for server-side ad insertion (SSAI).
MediaWorks has adopted Brightcove Once for 3NOW on iOS mobile devices, including iPhone® and iPad® devices, after a successful launch of the server-side ad insertion product on Apple TV® in late 2015. It will also expand Once to support its radio and television websites and mobile apps.
Using Once, MediaWorks can now publish high quality video experiences and protect video content rights, as Brightcove is the only company to support Apple FairPlay® Streaming DRM with ad insertion for Apple TV® and iOS. MediaWorks will also be able to access new video monetisation opportunities through expanded ad units and pay-per-click models.
“We have been testing out new ad delivery techniques in order to enhance our online audience’s user experience, and we are proud to be the world’s first to use SSAI with FairPlay DRM on iOS,” said Tom Cotter, Chief Information and Product Officer at MediaWorks. “With Brightcove Once, we have an industry-leading, turn-key, solution that will give us a significant advantage by circumventing ad blockers, therefore effectively monetising video content.”
MediaWorks’ adoption of Brightcove Once is part of wider adoption of SSAI technology in the region, with broadcasters such as Network Ten in Australia also using Once.
Brightcove General Manager of Australia and New Zealand, Mark Stanton, said Brightcove Once will enable MediaWorks to deliver a service that delivers a higher quality catch-up service, while mitigating the risk of lost ad revenue from the rising popularity of ad blocking services.
“Ad blockers are an urgent concern for media companies, who, according to market research, stand to lose nearly US$22 billion in revenue across desktop and mobile devices,” he said. “The beauty of server-side ad insertion solution is that media companies can easily monetise their online video content without worrying about ad blockers, and deliver a much better user experience, without the jarring disruptions of client-side ads such as video buffering, spinning wheels and poor video quality.”
“This validates our role as the partner of choice for leading media companies and validates our approach to SSAI and Apple’s Fairplay DRM.”
Brightcove Once is a server-side ad insertion solution which enables broadcasters and publishers to seamlessly insert pre-roll, mid-roll and post-roll ads into video content to deliver an engaging TV-like experience. Brightcove Once circumvents ad blockers by inserting ads into the video stream, rather than requesting them from the user’s device.
For more, visit: https://www.brightcove.com/en/