Pop culture TV show SMASH! will screen exclusively on The Edge TV in 2015, and be the first LIVE daily TV programme to screen on the top-rating music TV channel.
SMASH! will be broadcast from a brand new TV studio currently being built at The Edge head office in Auckland, drawing fully on the pop culture content and resources of The Edge, New Zealand’s biggest music entertainment brand.
The SMASH! brand will span across The Edge’s radio, TV and digital platforms, with The Edge Night Show becoming The Edge SMASH! 20.
SMASH! was launched in August last year, and screened on both The Edge TV and FOUR. Presented by The Edge hosts Marty Hehewerth and Stephanie Monks, it features the latest in music and entertainment, plus celebrity interviews, behind-the-scenes access and competitions.
The Edge TV Content Director Ross Flahive says, “With the proven success of SMASH! on FOUR, the show is set to be the cornerstone of The Edge TV in 2015. We see viewers as being an important part of SMASH!, and want viewers to see SMASH! as their outlet for sharing what is ‘hot’ or ‘not’ in their world.”
SMASH! starts its 2015 season on February 2, and will screen weekdays at 4pm on The Edge TV (Freeview Channel 11 and Sky Channel 114).
MediaWorks Radio Group Content Director Leon Wratt says, “A full TV studio at The Edge allows us to integrate content more effectively than ever before, with major benefits for our audience and our clients.”
“We are now a one-stop shop. Musicians and celebrities can visit The Edge, where they can be interviewed on Breakfast with Jay-Jay, Mike and Dom, walk over to our television studio to do a ‘Guy, Sharyn and Clint Cover Challenge’, and finish off with an interview on SMASH! with Marty and Steph.”
SMASH! ON THE EDGE TV
Weekdays at 4pm on The Edge TV
Freeview Channel 11 / Sky Channel 114
Streaming at theedge.co.nz
THE EDGE SMASH! 20 WITH MARTY AND STEPH
Weeknights at 7pm on The Edge FM
About The Edge
The Edge is the #1 radio network in the country, with 465,300 people tuning in each week,* and took home Station of the Year, Broadcaster of the Year, and The Blackie at the recent NZ Radio Awards. The Edge brand is all about what’s happening now; playing the latest hit music, producing entertaining, innovative and engaging content and promotions plus providing the latest gossip and pop culture news. With the launch of The Edge TV on June 27 2014, it became the first fully integrated radio brand in New Zealand, living on radio, television, web, tablet, mobile and social media – everywhere the audience wants to watch, listen and engage. The Edge TV is New Zealand’s #1 music channel, with 1.2 million viewers tuning in each month**.
*TNS New Zealand Commercial Radio Audience Measurement Survey National #T2/2014 Cumulative Audience. All 10+ Mon-Sun 12mn-12mn
**Nielsen TAM Consolidated Cumulative Audience. All 5+.
MediaWorks is New Zealand’s largest independent broadcaster, reaching 3.8 million Kiwis through its TV, Radio and Digital platforms. The company owns and operates television channels TV3, FOUR and The Edge TV; radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Kiwi FM, LiveSPORT and RadioLIVE; a network of websites including 3news.co.nz and 3NOW, and a family of mobile and tablet apps. MediaWorks’ entertainment and news brands and people are household names, with loyal, highly engaged audiences. www.mediaworks.co.nz