MediaWorks TV was last night named Media Brand of the Year at the 2014 CAANZ Beacon Awards.
The parent brand of popular television channels TV3 and FOUR, MediaWorks TV won the Gold Beacon for its entry ‘Deconstruct & Rebuild’. The entry described the challenges faced during a major transformation of the business in 2013 (including receivership), and an innovative strategy that paid off in increased audience, revenue share and profitability.
MediaWorks TV Chief Executive, Paul Maher says the award is a great tribute to the efforts of the whole MediaWorks TV team during a remarkable year.
“Television’s unparalleled reach, and cost efficiency make it without question the medium of choice for advertisers but the industry faces challenges – high costs for international content and the pace of change in a rapidly evolving media environment.
“In 2013, we took the brave decision to change our approach to television content – moving away from an old fashioned reliance on studio output deals to new, flexible commercial arrangements with our international partners, and invested more in popular local programming. It was a calculated risk, but we knew it made sense for viewers, clients, and the bottom line.
“The secret to MediaWorks’ success across the board is the commitment, resilience and talent of our people. Thanks to the efforts of everyone at MediaWorks TV we’re now in a strong position to aggressively target the programmes our viewers want, that drive ratings for our advertisers, and are well aligned to our TV3 and FOUR brands.”
MediaWorks TV Director of Sales and Marketing, Liz Fraser thanks advertisers and agencies for their on-going support.
“In 2013, we worked with clients and partners to pull off some amazing successes. I’d like to say a special thank you to all our advertisers and agencies, to the TV Sales and Marketing team, and to our colleagues in the company’s Radio and Interactive divisions.
“Advertisers tell us they wanted to reach people on multiple platforms, and MediaWorks is uniquely placed in the NZ market as the only media company with TV, radio, digital, mobile and social assets. One of the outstanding achievements of last year was the way we worked across the Group to deliver unprecedented results for clients and audiences.”
In 2013, MediaWorks TV enjoyed significant increases in revenue share and overall profitability. The Block NZ was the number one 2013 show on television in the critical 25-54 demographic, with more than 70% of New Zealanders tuning in on-air and engaging on social and web platforms. More than 3.3 million viewers watched The X Factor NZ, which was a social media phenomenon, with record engagement for TV3. TV3’s News and Current Affairs division was central to the network’s success, as was the Friday night comedy line-up featuring 7 Days and Jono and Ben at Ten. FOUR continued to perform well, and was the major beneficiary of a new content arrangement with FOX.
Liz Fraser also congratulates Claire Harris (Nielsen) on winning the Sandy Smith Inspiring Individual Award. Sponsored by MediaWorks in honour of Sandy, the award recognises an ‘unsung hero’ who inspires others with their generosity of spirit and is integral to a company’s culture and success.
The CAANZ Beacon Awards recognise the thinking behind the delivery of outstanding advertising campaigns, with a focus on strategy and implementation rather than the creative.