Organisers tip c13,500 attendees for the TV market, with just over a third (4,600) identified as buyers. Turning 30 this year, MIPCOM expects a further increase this year in buyers representing online platforms. Among the digitally-focused exhibitors, Twitter will be in Cannes for its first time at MIPCOM.
While the country focus on Mexico isn’t likely to excite as much interest here as in aprts of Asia where South American telenovas are very popular, MIPCom’s overall theme, The Global Quest for Original Content, seems equally irrelevant for a market of which every edition promotes a larger amount of format material than the last.
Indeed, MIPCOM’s Personality of the Year honorary award will this year go to Simon Cowell, creator of two of the world’s most popular formats, Got Talent and The X Factor.
The NZ production with the highest profile ahead of MIPCOM is Pukeko and ITV Studios’ Thunderbirds Are Go!. Based on the Andersons’ 50-year old British TV show, it will hold its world premiere at MIPJunior. At last week’s NZGDC14, Pukeko’s Andrew Smith was excited about the launch and the look Pukeko had achieved for the show with the mix of CGI and model work.
Also premiering at MIPJunior will be the reimagining of an even older property, the 65-year old Peanuts.
MIPJunior runs in Cannes on 11 – 12 October. MIPCOM runs 13 – 16 October.