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MipTV cashes in on growth of formats

MipFormats, a new stand-alone business conference and pitching forum dedicated to the format industry, will take place in Cannes on Sunday April 11, prior to the start of MipTV 2010. MipDoc runs April 10-11, MipTV April 12-16.

MipFormats will be a full day of conferences, pitching sessions, networking events and new format launches. The conference will feature exclusive market analysis; the broadcasters’ visions of the next big hit; new commissioning and acquisition trends; and the best strategy for three-screen formats.

David Jenkinson, C21Media’s MD said, “The formats business is currently worth around €3bn worldwide, and is expected to grow as the content industry continues to evolve. Understanding how to approach this fast-changing sector is essential for anyone serious about turning a local idea into an international hit.”

The event’s Fresh Talent Pitch will invite producers from around the world to propose original new format ideas for non-scripted factual entertainment. The call opens online at MipWorld on December 15.

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