Maori Television Service, Auckland, 20 May 2014: New Zealand’s first web series for children, Nia’s Extra Ordinary Life, is now available on Maori Television’s website. Set in the sleepy Northland town of Tinopai, the 12-part web series follows the adventures of Nia, a 10-year-old girl who lives a pretty ordinary life.
But with the help of her vivid imagination, her diary and her friends, it becomes an extra ordinary life.
Aimed at children aged between six and 10, Nia’s Extra Ordinary Life incorporates real life, illustration and some good social messages into an entertaining set of stories.
Nia’s Extra Ordinary Life was produced by Kerry Warkia and Kiel McNaughton from Brown Sugar Apple Grunt Productions and funded by NZ On Air. It is the first web-only series to be offered on MTS.
Maori Television general manager of digital Stephen Smith says web series are a growing form of content for Maori Television’s website.
He says the broadcaster is currently working with a number of independent producers to support a new NZ On Air and Te Mangai Paho initiative to develop five different web series by and for Maori. Smith says Nia’s Extra Ordinary Life supports the way children like to interact with content.
“Kids enjoy being able to discover content and having the opportunity to repeat it. At just three to four minutes’ duration, they can watch two or three webisodes within 10 minutes so it’s different from watching linear television.”
Nia’s Extra Ordinary Life was supported by NZ On Air’s Digital Media Fund under the Ignite programme.