Earlier this year NHNZ and Singapore’s Beach House Pictures (BHP) launched their kids channel ZooMoo in Singapore. Now they’re looking for a NZ home but without success so far.
ZooMoo (All animals, all the time) is “ the first kids channel fully dedicated to wildlife”. The channel programmes in one-hour blocks and has built over 100 hours of library footage via its partnership with Wildlife Reserves Singapore. Tapping into the newest generation of digital natives’ technical ability, it was launched with a fully synchronised second screen app.
NHNZ, BHP and ZooMoo are all part of David Haslingden’s Racat Group, along with Australia’s Northern Pictures. Haslingden has appointed Catherine Nebauer as MD, ANZ for ZooMoo. Nebauer is leaving Screen Queensland to take up the new post. ZooMoo isn’t her first foray in kids fare, as she was previously GM at Nickelodeon Asia Pacific.
ZooMoo currently screens in Asia on Singapore’s StarHub and expands its footprint into Indonesia this week. ZooMoo is language localised for each territory. In South America it’s already available in Brazil and will air in Argentina, Colombia, Chile, Peru and Venezuela within the next three months.
Continuing its expansion into new territories is a key part of the ZooMoo channel strategy. The importance of taking multi-national approach was underlined in a report out of Media Partners Asia earlier this week.
While suggesting annual growth of 7%+ for the region’s pay-TV sector as a whole, the report predicted difficult times for channels which primarily re-package non-premium English language content. MPA also predicted better times ahead for regional broadcasters who “invest in local productions to complement imported programming” – a strategy BBC Worldwide has been attempting to implement in ANZ for a couple of years now.
ZooMoo has already had discussions with Sky here in NZ and with pay network Foxtel in Australia, but without success to date.