Last month saw NHNZ launch NHNZ Enterprises – a new corporate division that will bring NHNZ’s in-house expertise to private businesses.
NHNZ Enterprises has been created in response to a growing demand for corporate content and will offer businesses the opportunity to tell their stories and showcase their product through the use of NHNZ’s one-stop production hub.
From short-form brand content and production, through to the development of new creative webisode series and in-house media; NHNZ Enterprises can explore any commercial transmedia opportunity.
As technologies evolve and traditional marketing becomes less effective, creating content as a marketing tool has become an effective alternative. Content marketing allows businesses to attract, acquire and engage with customers by communicating directly with them. It is story telling at its best and this is the competitive edge that NHNZ can offer over other content creators.
NHNZ Enterprises is headed by Linda Farrelly who has twenty-five years of experience in the commercial media sector and was most recently Sales Director for MediaWorks TV3 and Four. Linda’s skill is in developing strong commercial relationships that result in business growth – for the client and NHNZ.
“This is an exciting and challenging project to take on, there are a multitude of companies who could benefit from NHNZ creating their story with beautiful vision and words – they just don’t know it yet. What we are offering is unique: more than thirty-five years of experience in creating factual television overlaid with the commercial objectives of business.”
NHNZ is a major global producer of factual television creating original content for Discovery Channels, A&E Television Networks, Smithsonian Channel, National Geographic Channels, NHK and CCTV. Highly regarded for its 35-year plus natural history heritage, NHNZ has had success across the board with factual shows like L.A Frock Stars for the Smithsonian Channel and I Survived…for A&E. The company’s storytelling prowess has been recognized with more than 250 international awards including Emmy awards and the prestigious Wildscreen Panda. In addition to its one stop hub in Dunedin, New Zealand, NHNZ has offices in Beijing and Washington DC.