The New Zealand International Film Festival (NZIFF) has expanded online with the launch of an online screening platform supported by SHIFT72.
Films from the back catalogue of Florian Habicht, Summer Agnew, Adam Luxton, Jeremy Dumble, Simon Ogston, and Rebecca Tansley make up the initial offer and are now available to rent on NZIFF’s Video On Demand (VOD) platform ondemand.nziff.co.nz.
The initiative has been made possible with sponsorship from platform provider SHIFT72 (fka Indiereign). In 2014 (as Indiereign) SHIFT72 created the NZFC’s VOD platform (whose offer includes curated programmes of the NZIFF’s NZ’s Best finalists).
SHIFT72, on whose board former SPP head John Barnett sits, also provides the VOD service platforms for Screen Australia and major film festivals including Cannes and SXSW.
Announcing the launch NZIFF Director Bill Gosden said in a statement, “Seeing how limited the opportunities for post-NZIFF life can be for some of our favourite films, we are expanding our screening capabilities to include Video On Demand.
“A small initial selection of previous NZIFF titles is now available anywhere in NZ that internet allows. In the future we anticipate making much more use of this new platform, with simultaneous NZIFF premieres online and in the cinema.”
That style of premiere hasn’t been much-used in NZ to date, although back in 2014 the NZIFF and NZFC’s FOD site partnered to give a simultaneous theatrical/online NZ premiere to Max Currie’s Everything We Loved. The ‘Premiere At Your Place’ had pretty limited take-up, although three years on and with the ongoing rollout of UFB one would expect such releases to have much better potential now.
NZ films available to rent from today at ondemand.nziff.co.nz are Adam Luxton & Jeremy Dumble’s We Feel Fine; Adam Luxton & Summer Agnew’s Minginui and On An Unknown Beach; Florian Habicht’s Kaikohe Demolition, Land of the Long White Cloud and Love Story; Simon Ogston’s Gone with the Weird, Philip Dadson: Sonics From Scratch, Rumble & Bang and Sheen of Gold; and Rebecca Tansley’s Crossing Rachmaninoff (pictured top).
The full programme for NZIFF’s Auckland leg is now available now. The programme launch for Wellington is tomorrow evening. All the festival’s dates and city programmes go live via nziff.co.nz. The festival opens in Auckland on 20 July,