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NZMPEA launches MY CINEMA circuit

New Zealand Motion Pictures Exhibitors Association (NZMPEA) has launched its My Cinema platform across independent cinemas in New Zealand, in partnership with Taika Waititi’s new film Hunt for the Wilderpeople.
As the first promotion of its kind in New Zealand, it brings together NZMPEA independent cinemas, giving them the opportunity to benefit from a coordinated promotional effort and to also hold their own preview screenings, focussing on their local communities. These preview screenings include exclusive, never-seen-before footage and introduction from director Taika Waititi.
Adapted for the screen by Waititi from Barry Crump’s classic, Wild Pork and Watercress, Hunt for the Wilderpeople had its premiere at this year’s Sundance Film Festival.  The film stars Sam Neill, Julian Dennison, Rima Te Wiata, Rhys Darby, Rachel House, Oscar Kightley, Tioreore Ngatai-Melbourne, Troy Kingi, Cohen Holloway, Stan Walker, Mike Minogue, Hamish Parkinson and Lloyd Scott.  Releasing nationwide on 31st March, cinemas that opt in for the My Cinema promotion will hold their preview screenings on 30th March.
“We can’t think of a better way to launch this fantastic promotion across independent cinemas, than to partner with an independent New Zealand film.” said NZMPEA President, Mark Christensen “On average, independent cinemas account for 20% of the NZ box office, but Boy and What We Do In The Shadows over performed with 22% and 25% respectively. As one of our most celebrated local filmmakers, Taika resonates with independent cinemagoers and we are very excited for the release of Hunt for the Wilderpeople
Thanks to Madman, Piki Films, My Cinema, Destination Rotorua and Air New Zealand, the My Cinema promotion will give cinemas goers the chance to win a family trip for four to Rotorua to go on their own wilderness adventure.
Hunt for the Wilderpeople is a great kiwi yarn set against our beautiful wilderness. It’s fantastic to partner with the independent cinemas around the country to celebrate this national story.” said the film’s producer Carthew Neal.
Mark Chamberlain, Theatrical Sales Manager at Madman Entertainment NZ noted that “Madman prides itself on our relationships with independent cinemas; therefore the association with My Cinema on Hunt for the Wilderpeople was a natural fit”
For information, including the list of participating cinemas please visit mycinema.co.nz

NZMPEA (NEW ZEALAND MOTION PICTURE EXHIBITOR’S ASSOCIATION) is the national association for cinema owners and operators in New Zealand representing 139 Independent cinema screens throughout New Zealand including city and provincial multiplexes, city arthouses, and small town cinemas. NZMPEA is a non-profit incorporated society, founded in 1926 to represent and advance the interests of its members and the advancement of cinema exhibition in New Zealand.