Loro Viejo (Old Parrot) took out the MipFormats International Pitch competition in Cannes over the weekend. Esuna Casa Audiovisual of Colombia’s Steven Morales Pineda pitched the show.
Old Parrot is “a reality show starring senior adults with one single purpose: to prove that it’s never too late in life to learn new things when your true age isn’t measured in years but by the warmth of your heart”.
It beat shows pitched by companies from Israel, Spain, the UK and the USA. The finalists were chosen by a panel chaired by Stephen Lambert, founder of all3media company Studio Lambert (Gogglebox, Undercover Boss, Wife Swap). With C21, all3media was a sponsor of the event, which awarded the winner a €20,000 (NZ$30,000) cash and in-kind prize to develop the concept.
all3media also sponsored the Asia TV Forum & Market Formats Pitch in Singapore late last year, when SPP CEO Kelly Martin was one of the judges. Singapore production company Xtreme Media took out the prize with sports-themed concept Hit It. Martin said that the five projects pitched were strongly focused on Asian markets, with Hit It having the most potential to travel beyond the region.
Just prior to ATF, all3media had announced the opening of a Singapore office, headed up by Sabrina Duguet, who led the Formats Pitch jury. Since then all3media has announced more appointments in Singapore,
SPP’s ANZ co-production 800 Words, the second season of which recently completed its run in Australia, was named one of ContentAsia’s Programming Picks at ATF.
all3media’s next hook-up with MIP will be the inaugural MIP China (23-25 May) in Hangzhou.