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Outlook for Someday: winners

Thought-provoking, engaging, clever and original – that is some of the praise for Shopping for Our Future, the Standout Winner of The Outlook for Someday film challenge in 2011.

The 5 minute film mixes archival and present-day footage to make a clear and compelling request that we make ethical shopping choices, which it compares to voting choices.


For 22 year-old director Susan Wardell of Dunedin the story didn’t end with finishing the film. After sending her entry to the film challenge she decided to practice what she preached and opened her own ethical boutique store, The Cuckoo’s Nest, which stocks fairtrade, locally produced and vintage products.


“This is a film that provokes you to think about the power of your dollar and how it can make an ethical difference when shopping,” said Nicole Hoey, Managing Director of Cinco Cine Film Productions and a member of the Judging Team for the film challenge.

“It is clever in how it uses the voting comparison to highlight choice and the archival footage to make the point and give urgency. It certainly stood out as a well directed, interesting and entertaining piece of work.”

(See below for other comments about the film)

Shopping for Our Future is one of 20 Winning Films honoured at the end of the week at The Someday Awards red-carpet ceremony, which was held for the first time at the Aotea Centre in Auckland’s THE EDGE performing arts and entertainment hub.

The Winning Films have been made by individuals and teams ranging in age from 6 to 24 years old from Dunedin in the South to the Karikari Peninsula in the North.

The Judging Team of media, education, government and business people selected the 20 winners from a record 153 entries which over 600 young people had taken part in making.

They also chose 12 of the films to win Special Awards, which were announced at the ceremony last night.

The 20 films can now be watched at The Outlook for Someday website, where there is a vote for The Body Shop Audience Favourite closing on 18 December.


They will also be broadcast in 5 programmes called TVNZ 7 Presents The Outlook for Someday 2011, which will be screened at 6.30pm each night from Monday 12 to Friday 16 December by TVNZ 7 on both Freeview/TiVo (channel 7) and SKY/Telstra (channel 077). Each programme will then be repeated the following day at 12.30pm.

The Outlook for Someday challenge is to make a short sustainability-related film. It can be any genre, filmed with any camera and any length up to 5 minutes. Anyone up to age 24 can enter, either individually or in a team.

Entrants are encouraged to interpret ‘sustainability’ in the way that makes sense to them.

Earlier this year The Outlook for Someday was endorsed by UNESCO as a project of the United Nations Decade of Education for Sustainable Development.

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