Pukeko Pictures has announced investment in NZ-UK digital company, BeyondTheStory (BTS).
The announcement comes shortly after BTS’ planned round of equity fundraising was withdrawn from the Snowball Effect site which last year hosted the campaign to attract investment in Lee Tamahori’s The Patriarch.
BTS is a digital company specialising in interactive technology using its breakthrough technology Publisher+. This software platform allows users to easily and quickly create their own eBook as an interactive app on all formats and devices, from simple eBooks to immersive apps and even traditional printing.
BTS created the app which accompanied the final season of South Pacific Pictures’ Almighty Johnsons.
The first initiative between Pukeko and BTS will be a collection of educational eBooks to accompany the Pukeko’s preschool TV series The WotWots.
In a statement CEO of Pukeko Pictures, Andrew Smith, said, “We are delighted to be working with fellow Kiwi company BeyondTheStory. We feel very confident to invest in the company and the potential this brings for us, both in New Zealand and the UK. For Pukeko Pictures, it’s not just about the unique technology that BeyondTheStory has developed but the shared philosophy of bringing the magic of storytelling to viewers worldwide.”