Lightbox has become a principal sponsor of Show Me Shorts Film Festival and naming rights sponsor of the Lightbox Best Film Award.
Lightbox CEO Kym Niblock said in a statement that the deal, along with one announced late last month with NHNZ for ZooMoo, were further evidence of the company’s love of local content. “We are enormously proud to fulfil our intention to get behind local productions, both television and now film. We believe it’s extremely important for New Zealanders to have access to local stories and New Zealand-produced film. Kiwis are great story tellers and film helps us maintain that story telling heritage.”
Lightbox has a range of local TV content including Aunty Moves In, bro’Town, Cool Kids Cooking, The Jaquie Brown Diaries, Nothing Trivial, Super City. Top of the Lake and docos A Gallery Without Walls, A Wing and a Prayer and Saving Face.
The content part of the deal with Show Me Shorts sees “a huge back catalogue of New Zealand short films” head online. The titles are being rolled out over the coming months, with the first batch available from Thursday (1 October). Titles include: 50% Off Mail Order Bride (pictured), Abiogenesis, Airmail, Coconut, Damien, Dangerous Ride, The Dump, The Education of Ming Ming, Eleven, The F.E.U.C, Here Be Monsters, Hitch Hike, I’m Going To Mum’s, In the Rubbish Tin, Lambs, The Light Harvester, Loner, Loser Cruiser, Mis-drop, The Present, Queenie, Ross and Beth, Roy, Serve and Protect, Snowmen, Sonny; My Older Brother, Sounds Perfect, Tatau, Uphill, Whakatiki and Whisker.
Each year Show Me Shorts curates a festival of the 40 best films which are played in cinemas throughout New Zealand. The programme covers a diverse range of themes and subjects, including horror, drama, animation, comedy and everything in between.
Show Me Shorts Festival Director Gina Dellabarca said, “We’re excited to be able to share [the films] with New Zealanders through the Lightbox platform. Just as TV has easily transformed itself in to the anywhere / anytime format we believe short films can do that too.”
This year’s edition of Show Me Shorts holds its programme announcement later this month, with the festival kicking off mid-November.