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Sky locks in HBO

Sky, Auckland, 31 July 2014: SKY is delighted to confirm that premium entertainment channel SoHo will continue to be ‘The Home of HBO’ in New Zealand following the renewal of an exclusive output deal with ground-breaking American content provider Home Box Office (HBO) giving Kiwis access to the hottest television content on the planet.

The multi-year, multi-platform deal also includes Subscription Video On Demand (SVOD) rights for an exclusive collection of select HBO titles, meaning New Zealand fans of series such as Game of Thrones, The Wire and Girls will have their favourite shows at their fingertips when SKY TV launches its new SVOD service later this year.
SKY’s Director of Entertainment Content, Travis Dunbar, says the exclusive deal with HBO forms the backbone of SoHo, a channel that has been embraced by lovers of quality television since its launch over two years ago.

“As ‘The Home of HBO’, SoHo is dedicated to offering customers the best possible experience by fast-tracking HBO’s ground-breaking series, cross-promoting and marketing them with genuine care, and continuing to invest domestically in the HBO and SoHo brands.

“It didn’t seem that long ago that HBO shows were relegated to late night slots and shamelessly delayed on Network TV. I believe that HBO have recognised they have a partner in this market as obsessed with their great shows as they are and it’s terrific to further extend our working relationship with them,” said Mr Dunbar.

Jennifer Bowen, HBO’s Senior Vice President, International Distribution says the care and commitment SKY has shown to HBO content on its premium entertainment channel SoHo is at the highest level of their global partners.

“Our partnership with SKY and SoHo is one we are incredibly proud of. They treat their viewers intelligently and take great pride in ensuring our product is well looked after. We are excited to be extending our relationship to include an exclusive collection of SVOD rights for New Zealand as we know they will show the same care and consideration for their on demand service subscribers as they currently do for SoHo customers,” she said.

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