Arriving a little late to the VOD party, Sky announces plans for a subscription service separate from its TV offer but free for existing broadcast package customers.
Sky has previously said it was considering a Netflix-style offering, but doesn’t have the content deals in place to make what might be a compelling offer at present. The SVOD service also doesn’t currently have a name or a launch date so not having any content either isn’t really a hindrance.
Whether the plan will be a success or not is an exercise in crystal ball gazing. Sky’s most recent content-packaging venture, Igloo, is hardly an earner. Late to market, then even later to market, with an offer that enabled certain segments of Sky’s customer-base to downgrade their subscriptions, its strategy was difficult to discern.
In the NZ VOD market, there are already established competitors, not least Quickflix but also some smaller players such as Coliseum Sports, which took some of English football’s premiere league fare away from Sky for the 2013-14 season. Telecom has also announced its plans in the space, although with its own setbacks such as having to abandon the service’s announced name “Showme”, deemed too similar to the names of other companies and services in the space.
The Telecom service was planned to launch next month. Sky’s service will launch “by the end of the year”.