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Snowball Effect looks to gather momentum

The equity crowdfunding platform looks to begin 2015 with a couple of screen-related offers, one digital and one with high-flying ambitions.

Last year Snowball Effect was the platform of choice for the Robin Scholes-produced The Patriarch, which is due to shoot this year. The film was one of the first projects to use Snowball Effect, which was granted NZ’s first equity crowdfunding licence in July 2014.

The early 2015 projects heading for Snowball Effect are from Aeronavics Limited (fka DroidWorx), which produces drones, the market for which is growing exponentially in the US since late 2014 changes to federal legislation governing unmanned aircraft.

Although by no means excursively focused on the screen industry, Aeronavics’ drones already have a solid body of work for clients including Animal Planet, the BBC and Dreamworks – and this entertaining ad for a UK air show.

More directly screen-focused is BeyondTheStory, a NZ-originated digital publishing company that makes 3D interactive and immersive Apps and ebooks. Back in 2013, the company created the app to accompany the final series of SPP’s The Almighty Johnsons. Founder Jen Porter, who splits her time between here and the company’s London operations, spoke at Animfx in February 2014 to explain the company’s plans – some aspects of which are behind the hunt for equity partners.

Prior to its work for SPP, BeyondTheStory had worked on other screen properties, including an “enhanced e-book” to accompany the release of M. Night Shyamalan`s feature After Earth. In 2014 it was also involved in creating an app for the re-issue of the diaries of Anne Frank.

UPDATE: On 27 January Snowball Effect announced that the BeyondTheStory offer would not go ahead “at this time”.

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