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Sony highlights IP collaboration with Evertz

Sony, Las Vegas, 12 April 2015: At NAB 2015, Sony will highlight IP interoperability as part of its continuing collaboration to integrate the Evertz Software Defined Video Network (SDVN) solution with Sony’s IP Live Production System with Networked Media Interface.

The industry leading IP innovators will demonstrate the seamless integration of these technologies in each other’s NAB booths, Evertz #N1502 and Sony #C11001. These demonstrations will include Sony’s IP Live Production System, using Sony Networked Media Interface, and the Evertz SDVN system.

Sony is also unveiling new IP technologies at NAB, including the world’s first 4K-ready, IP-based live production switcher system.

“As the broadcast and production industries transition to new workflows, IP-based technologies are playing an increasingly large role, not only for live production but also distribution and play-out,” said Alec Shapiro, President of Sony’s Professional Solutions Americas group. “Our work with Evertz and our new IP technology developments will ensure that the needs of media and entertainment industry customers’ for end-to-end IP-based networked solutions are fulfilled.”

Sony’s Networked Media Interface packetizes and transmits HD and 4K video, audio, and metadata in real time over standard network infrastructures. Sony IP technologies use a low latency video codec (LLVC) to support the compression required for 4K 60p transmission over 10 Gbps Ethernet.

Evertz’ MAGNUM Unified Control System addresses the ever-growing challenges broadcasters face as facilities become larger, more complex and distributed. MAGNUM is designed to unify the control and operation of the routing core, master control, production switching, advanced transport and multi-viewer in both SDI and IP domains.

“Evertz SDVN solution leverages our MAGNUM unified orchestration and control system, together with high capacity IP switching fabrics (Evertz EXE-VSR and IPX) and IP gateways to provide an IP-based infrastructure scalable from SD/HD to Ultra HD over a 10GbE packet core, ” said Eric Fankhauser, Vice President, Product Development at Evertz. “The transition from legacy SDI to IP-based infrastructures has tremendous benefit and Evertz has deployed these solutions for our customers. Developing interoperability with Sony’s Networked Media Interface will give customers greater IP workflow options.”

About Sony: With a diverse portfolio of businesses across electronics, music, film, gaming and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited and Sony New Zealand Limited are wholly owned subsidiaries of the Sony Corporation of Japan, a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital still cameras, α digital SLR cameras, Handycam camcorders and Walkman MP3 players, as well as professional broadcast and production equipment. For more information on Sony Australia, visit Sony NZ

Product Information: For further Sony professional and broadcast and production product information or stockist details, readers can call 09 488 6188 or visit Sony’s website

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